It has influenced the development of merchandise and a stage show featuring its characters. The program was created and is produced in Queensland its capital city Brisbane inspires the show's setting.īluey has received consistently high viewership in Australia on both broadcast television and video on demand services. Overarching themes include the focus on family, growing up and Australian culture. Other characters featured each represent a different dog breed. The young dog lives with her father, Bandit mother, Chilli and younger sister, Bingo, who regularly joins Bluey on adventures as the pair embark on imaginative play together.

The show follows Bluey, an anthropomorphic six-year-old Blue Heeler puppy who is characterised by her abundance of energy, imagination and curiosity about the world.

The series made its premiere on Disney Junior in the United States and is released internationally on Disney+. It was commissioned by the Australian Broadcasting Corporation and the British Broadcasting Corporation, with BBC Studios holding global distribution and merchandising rights. The program was created by Joe Brumm and is produced by Queensland-based company Ludo Studio. Bluey is an Australian animated preschool television series which premiered on ABC Kids on 1 October 2018.

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